Category Archives: Uncategorized

Organic Growth

WIZ KHALIFA & THE POLITICS OF THE FLOP Cameron Jibril Thomas, better know as Wiz Khalifa, initiated a riveting grass roots rap movement from Pittburgh, Pennsylania. He distributed his mixtapes for free in order garner a large and devoted following. Mix tapes … Continue reading

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Preparation

YOUTUBE TV  SERIES The Wiz and Atlantic promotional strategies commenced. Wiz’s online Youtube-hosted show titled “DayToday” continued its broadcast but with higher quality cameras and better executed editing (presumably financed by Atlantic). Fans are able to view the whole crew’s marijuana-induced shenanigans with … Continue reading

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Magazine Covers (Preparation Pt. 2)

For the promotion of Rolling Papers, Wiz Khalifa could be seen in six different magazines. It was very obvious that he was a high priority at Atlantic Records. Vibe Fader Dub Complex Whirl Rolling Stone

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Cabin Fever (Preparation Pt. 3)

On February 17th, two months and two days before Rolling Paper‘s release, Wiz Khalifa unleashed an EP-sized mix tape. Composed of only nine tracks, Cabin Fever was a grittier side project produced largely by Lex Luger. Usually indepedent artists making their major label debut … Continue reading

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The Debut

Rolling Papers hit shelves on March 29th. The album artwork fit with Wiz’s marijuana-laced lyrics but it lacked the creativity of his Kush & Orange Juice cover. After the online reality show, magazine covers, and a Billboard chart topping single, critics anticipated Wiz may easily … Continue reading

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America’s Favorite Producer

Stargate has been the most coveted production team for hits in the United States for the last decade. Songs like So Sick by Ne-Yo and Rude Boy by Rihanna have set the standards for this era of pop music. Wiz’s revel funk production that brought him to his new … Continue reading

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Conclusion & Solution

The story of Wiz Khalifa’s poor record sales is not an unfamiliar one. This story is actually common place amongst indie hip hop artists wishing to make it to the big leagues. Nicki Minaj and Wale accumulated their fans from a succession of commemorated mix … Continue reading

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